Google Ads Certification: Know Everything About It

Google Ads Certification, in simple terms, is an expert certification provided by Google to the individuals that demonstrate competence in basic as well as advanced Google Ads aspects. Certification for Google Ads allows individuals to exhibit that Google identifies them as experts for online advertising. Anyone can earn this certification via Academy for Ads which an online program for training registered individuals with Google. Here we explain to you everything about Google Ads Certification.

Before you start

If you do not have an account with Academy for Ads, it is mandated to get registered with the same to obtain access to Ads assessments. You can find out the steps to get registered with Academy for Ads Account.

Benefits of Google Ads Certification

Any member registered with Google Partners can easily acquire the Google Ads Certification. Listed below are the obvious benefits of obtaining this certificate.

  • Demonstrate Expertise online
  • Obtain Company Partner Badge
  • Acts as a model for social credibility and proof
  • Helps create stronger value premise
  • Helps create your resume
  • Free profile promotion
  • Enhances the overall competency
  • Helps gain edge over the competitors
  • Improves prospect clients
  • Impresses existing or probable customers

Available Google Ads certification

Google Ads Certification: How does it work?

When you get registered with the Academy Ads Account, the users get complete access to free assessments for Google Ads Certification and the associated learning paths. To become Google Ads certified in a Google Ads product area, you need to pass the Google Ads Fundamentals assessment and one of the additional advertising product assessments that are available through the Academy for Ads.

Additional Assessments include:
  • Mobile Advertising
  • Display Advertising
  • Search Advertising
  • Shopping Advertising
  • Video Advertising

Once you have successfully passed the assessment for Google Ads Fundamentals (during its validity), you simply need to secure a passing certificate for assessment of the respective product. This will help you earn the Google Ads Certification for Products.

In order to collect Google Ads Search certification

  • Pass the assessment for Google Ads Fundamentals.
  • Pass the assessment for Search Advertising

In order to earn certification for Google Ads Display, you need to: Pass the assessment for Display Advertising
Note: You will have to retake & pass all the compulsory assessments after they get expired to ensure that the certification is valid when you need it.

Available Certification Languages

The assessments for Google Ads Certification are available for the users in a total of 19 languages.

Available Ads Certification Language:

  • English (US)
  • English (UK)
  • Chinese
  • Czech
  • Traditional Chinese
  • Dutch
  • German
  • French
  • Japanese
  • Italian
  • Polish
  • Korean
  • Russian
  • Portuguese
  • Slovak
  • Portuguese (Brazil)
  • Spanish
  • Thai
  • Spanish (Latin America)
  • Vietnamese
  • Turkish.

How can you stay certified?

The certification for Google Ads shall remain valid until the assessment certification expires. When the assessment in any product area expires, you would be required to retake the assessment for Google Ads assessment as well as assessment for the expired product to use the certification as a valid one.

Communicating the certification status: Complete Guidelines

The Google Ads Certification states that you have been certified as an online professional for advertising. Here is everything you can mention to your prospective or current clients about the recognition:

  • This certification states that you are a qualified professional for online advertising.
  • You have acquired this accreditation post successful completion of the assessment for Ads Fundamentals along with any product accreditation.

Certification Communication Guidelines:

  • You are certified until the certification doesn't get expired. Post expiry, you need to take the assessment again.
  • You can mention about this certification on the business cards, resume, social media accounts, or LinkedIn Profiles.

Commonly Asked Questions for Google Ads Certification

What is the difference amid Partner Badge and Google Ads Certifications?
Individual Certification:

Any partner member can earn the Google Ads certificate. You can showcase the personalized achievements issued by Google over your personal accounts.

Agencies Badge & Specializations:

Any agency which meets all the requirements listed for the Partner Status can earn the Premier Google Partner or Google Partner Badge. This allows you to promote yourself as a certified "Google Partner". Also, note that simply joining this program doesn't make you a Google Partner.